Who is Jordan Liebman?

I didn’t grow up chasing ads. I grew up chasing meaning. I grew up in a house where creativity wasn’t just encouraged – it was currency. Ideas mattered. Words mattered. Listening mattered. That was the soil I grew up in. And looking back, it’s where the seeds were planted.

At 15, I fell in love with storytelling. Not the kind I dissect in class. The kind that grabs you by the ribs and doesn’t let go. I’d record mock commercials on my Walkman, scribble brand taglines in the margins of my notebook. I didn’t know it then, but I was already chasing meaning. Not because I was dreaming of marketing. Because I was trying to make people feel something.

Before I learned the frameworks, I understood the fire. I wasn’t chasing ads. I was chasing honesty. Emotion. Connection. And I still am. Because in a world flooded with content, the brands that rise aren’t the ones shouting the loudest, they’re the ones telling the truth. With empathy. With imagination. With the courage to risk being real. That early love turned into a career. From agencies to global brands. From Super Bowl spots to CRM flows. From scrappy budgets to seven-figure platforms. From creative storytelling to performance engines.

What stayed constant was this belief: The best marketing doesn’t just earn attention. It earns belief. But belief alone isn’t enough. Not anymore. Because the REAL power happens when brand and performance stop competing and start dancing. When done right, that dance doesn’t just drive revenue or build affinity – it transforms businesses. It shifts culture. It unlocks belief and behavior.

As a leader, that belief has shaped everything: I challenge teams to find the story beneath the brief. To build not just for performance, but for purpose. To ask not “What will get clicks?” but “What will be remembered?” Because the best work doesn’t just move product. It moves people.

And I’ve learned this: Creative courage means saying the thing no one else will. It means leading with wonder when others lead with fear. It means knowing that brand isn’t a logo, it’s what people whisper about I when you're not in the room.

So yes, I’m a marketer. But more than that, I’m a believer. In truth. In craft. In the long game. In the tension that makes great marketing unforgettable. In the harmony between what a brand says and what a business needs. Because in the end, it’s not about being seen. It’s about being felt. It’s about making an impact.

And that? That started with a Walkman.